Analysing The Queens Received Pronunciation English Language Essay

Analysing The Queens Received Pronunciation English Language Essay The purpose of this project is to identify if the Queen speaks with the same polished Received Pronunciation (RP) accent today as she did 50 years ago and whether there have been any generational variations to the RP spoken within the Royal Family. Firstly this project will introduce the subject of sociolinguistics with a focus on the differences between accents and dialects and the history and rules pertaining to RP. Secondly, current opinions and attitudes will be discussed along with recent research that has been carried out examining the decline of RP. Lastly it will analyse findings from my own comparisons of three Royal Family dialogues. Sociolinguistics is the study of the relationship between language and society, and how society influences or affects the way in which language is used by individuals or groups (Crystal, 2008). When a person talks it is easy to recognise regional differences in their speech as everyone has an accent or dialect and this can often lead to assump tions about their background, education and even their place in society. It is important to understand the difference between an accent and a dialect as they are two very different aspects of speech. An accent refers to the differences in pronunciation only (Crystal, 2008), for example, a speaker with a southern accent would pronounce /a/ using long vowel /a:/ whereas a speaker with a northern accent would pronounce /a/ with a short vowel /à ¦/: Long vowel, Southern Short vowel, Northern Bath /bÉ‘:ÃŽÂ ¸/ /bà ¦ÃƒÅ½Ã‚ ¸/ Grass /gra:s/ /grà ¦s/ Demand /di:ma:nd/ /di:mà ¦nd/ A dialect however refers to the features of pronunciation along with grammar and vocabulary such as sentence structure and use of verbs. For example: Standard English Regional Dialect She is a good girl She’s a canny lass (Geordie/Newcastle) How are you? Ow bist old butt? (Forest of Dean) He is frightened He’s feeling frit (Lincolnshire) I’ll visit in the Autumn I’ll visi t in the fall (American English) An accent and a dialect can both give an indication as to the speaker’s geographical origin (Crystal, 2008). Due the growing variety of accents and dialects in the UK, a ‘Standard English’ (SE) has emerged that is taught in schools and used in print and broadcasting. It is also the standard taught to speakers of foreign languages. The phrase Received Pronunciation was initially coined in 1869 by the linguist A J Ellis but the phonetician, Daniel Jones, was the first person to adopt it to describe the accent of the social elite (British Library). Received Pronunciation (RP) is an accent that is associated with being typically British and is also known as ‘The Queens English’ or ‘BBC English’ as it is seen as a prestige accent (Graddol, Leith & Swann, 1996). No specific authority gave the accent its special status but as RP is spoken mainly in the south east it is generally associated with that area but it is found all over the country. It is a non specific accent as it gives no indication of a speaker’s geographical origin however it does reveal information about their social and educational background.

Positioning Term Paper Example | Topics and Well Written Essays - 1000 words

Positioning - Term Paper Example Thus, it can be said that positioning is the way to stimulate customers’ awareness regarding a brand and place a rich, exclusive, and beneficial insight for the brand in the mind of people (Oxford University Press, 2011). Why Organizations Opt for Market Positioning A successful organization must be aligned closely with the target customer segments in the existing markets as well as in the emerging markets. Organizations which can forecast the market tendencies and form positioning strategies accordingly possess the best prospect for long-term success. The prime reason for an organization to call for market positioning is to achieve competitive advantage by creating a favorable base of rivalry. Through positioning organizations can encourage customers’ awareness and belief regarding a brand and make a clear understanding about the benefits and worth they will get for purchasing the brand. Thus, companies can create competitive advantage over the competitors through effe ctive implications of positioning strategies (Njuguna, 2009). The other reason for market positioning is that, it can help to differentiate the product by communicating some unique benefits over the similar products served by competitors. Thus, other competitors and people will view the product as innovative assisting the organization to express itself as unique and dissimilar from other organizations. Subsequently, the organization shall attain higher competitive advantages through brand recognition. Therefore, the objective to attain competitive advantages over the rivals can be termed as one of the major and core reasons for organizations to implement this strategic alliance (Sengupta, 2005). Successful Market Positioning Market positioning denotes how customers consider a product and its contribution in contrast to other products. For making a successful positioning there is need to recognize the way for changing customers’ awareness through improving, strengthening, or p rotecting the position of organization in the market. Market positioning must be addressed appropriately because it is the only method to stabilize the misconception produced by ineffective communication channels. A complete message given in right time and in right place is a beneficial way for successful positioning of an organization (Perreault & McCarthy, 2006). Positioning in organization begins with product. Positioning becomes much vital when two or more brands in market look similar to each other. For instance, several customers believe that there is little difference in the LED television models of different brands. While, Sony wants to generate awareness in the mind of customers to consider that their LED television provide clear, lively and detail picture compared to other brands by their unique ‘X-Reality pro Engine’ (Sony Electronics Inc, 2011). On the other hand, Samsung wants to position their LED televisions with the features of innovative picture quality , consumer of lesser electricity and equipped with internet connectivity features by their unique ‘Backlight Technology’ and higher processor speed (Samsung, 2011). Communication ensures to create a positive image about a brand in customers’ mind. Positioning must be combined with the activities of market segmentation because it lets for more laborious tactic which

Advertising and promotion Essay Example | Topics and Well Written Essays - 2000 words

Advertising and promotion - Essay Example This paper aims to explore the role of advertising as part of the integrated approach to marketing communications as well as some relevant models and theories that can help explain the process of communication. This is showed through relevant examples through real-life applications of companies and brand owners of these concepts. Lastly, this paper aims to explore the new trends in the integrated marketing communications industry with changes that are prompted by the onset of new technology. Advertising has a distinct characteristic both as a strong force and a weak force in communicating with consumer (Jones 1990, 233-246). The advertising functions role in the overall marketing communications mix of the company depends on whether the advertising should be used as a strong force, or a weak force. In the older times, advertising has always been viewed as a strong force—it is the main function that is being used by companies to promote products. With advertising, brands are created as they help gain peoples attention, and later on create attitudes toward these brands (Duncan 2005). When advertising is used as a strong force, it is usually aimed to create awareness from the target audience (Jones 1990, 233-246). This is apparent in an advertisement campaign which is developed in the late 1990s for the Meat & Livestock Commission: The advertising developed by BMP DDB, ‘Recipe for love’, first slowed and then reversed the market decline. The ads ‘dramatised the unique pleasures of red meat meals’ and ‘encouraged people to make a little more effort and cook them more frequently (instead of ready meals, chicken and so on)’. There was also a ‘reassurance’ campaign that gave basic information about the nutritional benefits of red meat. Sales of both beef and all red meat grew in 1997 over 1996 (Broadbent 2008, 763). However, other people believe that advertising, in